Learn how to say Gimmicky correctly in English with this tutorial pronunciation video.
Oxford dictionary definition of the word gimmick:
a trick or device intended to attract attention, publicity, or trade:
it is not so much a programme to improve services as a gimmick to gain votes
sales gimmicks such as free trips
it’s foolish to dismiss it as nothing more than a gimmick
a fund-raising gimmick
1920s (originally US): of unknown origin but possibly an approximate anagram of magic, the original sense being ‘a piece of magicians’ apparatus’